Should My Wannabe Influencer Friend Cease Using Me for Content?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her Instagram – it feels like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is trying to be. She creates video blogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I might be bare-faced, making a strange expression or be captured while eating. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Sometimes I’ll be talking to another person, or we're simply spending time in the street. The dynamic feels like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about the situation, she dismissed it. I've been invited to a couple of brand events, which was nice, but that doesn't compensate for all the time and effort I spend assisting her create material.

I appreciate that she has helped me with my design career, but I resist our connection to become just a ledger of exchanges. I don't believe she’s fake or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our 10-year friendship still has limits. I love spending time with her, but I also desire to experience it without being recorded, altered, or posted for an audience. I’m not a accessory for her online persona.

The Defence: Marielle

I hope Beth to see that the content we make together can get us a foot in the door.

I am passionate about shooting content. It's more than a hobby; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on TikTok who pull off that style of informal, self-made content creation.

Creating content is my interpretation of living actively: noticing the details, sharing them with an viewership that values the craft behind it. I never intend to make Beth uncomfortable. Bringing her to professional gatherings was my way of offering access, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That’s not blackmail, it's simply being realistic.

I would take her to these events even if she refused to assist me, but I want her to see what the content we make together can achieve: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes content genuine. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but companions help each other in minor capacities. I thought recording a short video now and then would be fun for Beth. Creativity thrives in partnership, and having my friend around makes endeavors energetic and enjoyable. I never force her to participate in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our shared experiences.

I cherish our friendship deeply and want to avoid making videos to come between us. I am ready to compromise: like requesting permission before recording, and steering clear of angles that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it’s just part of how I live my life and I desire her to be involved in a way that’s enjoyable for both of us.

The Jury: Reader Opinions

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a companion point a camera at you. I understand that it's her job, but I don’t make friends come to my workplace. Perhaps she can find influencer friends to create content with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something as a career, you can’t ask your friends for assistance every time, even if they have done it before. If Marielle loves creating, that doesn’t mean everyone around her is willing material. She needs to honor her friend's personal space.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she must to hear what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the focus in your relationship. Foster some authentic experiences, where genuine feelings are preserved, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Both seem unsure as to what’s reasonable. The solution lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle over-exposing their bond?

Tyler Hughes
Tyler Hughes

A technology strategist with over a decade of experience in digital innovation and business transformation across global markets.